B2B · SaaS Growth
Growth systems built for software companies
Product-led growth, trial conversion, and expansion revenue - integrated systems that compound MRR month over month.
What we build
Revenue infrastructure for B2B SaaS.
Product-Led Growth
Self-serve onboarding, activation flows, and in-app growth loops that scale without adding headcount.
Trial Conversion
Data-driven optimisation of free-to-paid conversion with behavioural triggers and nudges.
User Activation
Identify and accelerate the 'aha moment' so new users see value before they churn.
Expansion Revenue
Upsell and cross-sell systems driven by product usage data and customer health scores.
Churn Prevention
Early warning systems and intervention playbooks that catch at-risk accounts before they leave.
SaaS Metrics & Attribution
MRR, CAC, LTV, and payback period tracking with full-funnel attribution.
How it works
The journey
A step-by-step view of how we build and optimise your growth system.
Acquire
Drive sign-ups through product-led and marketing-led channels optimised for trial starts.
Activate
Accelerate time-to-value with onboarding flows that reach the aha moment fast.
Retain
Churn prediction and intervention systems that keep accounts healthy and engaged.
Expand
Product-qualified upsells and cross-sells driven by usage data and health scores.
Acquire
Drive sign-ups through product-led and marketing-led channels optimised for trial starts.
Activate
Accelerate time-to-value with onboarding flows that reach the aha moment fast.
Retain
Churn prediction and intervention systems that keep accounts healthy and engaged.
Expand
Product-qualified upsells and cross-sells driven by usage data and health scores.
The process in detail
Acquire
Drive sign-ups through product-led and marketing-led channels optimised for trial starts.
- Product-led growth loops: in-app referral prompts, usage-triggered upgrade nudges, viral sharing mechanics
- Content-led SEO targeting comparison and alternative keywords (e.g. '[Competitor] alternatives')
- Paid acquisition optimised for trial-start CPA with lookalike audiences from best-fit customers
Acquire
Drive sign-ups through product-led and marketing-led channels optimised for trial starts.
- Product-led growth loops: in-app referral prompts, usage-triggered upgrade nudges, viral sharing mechanics
- Content-led SEO targeting comparison and alternative keywords (e.g. '[Competitor] alternatives')
- Paid acquisition optimised for trial-start CPA with lookalike audiences from best-fit customers
Activate
Accelerate time-to-value with onboarding flows that reach the aha moment fast.
- Interactive onboarding checklists that guide users to their first 'aha moment' within the first session
- Behavioural email sequences triggered by feature adoption milestones - or lack thereof
- In-app tooltips and contextual nudges personalised to user role and use case
Activate
Accelerate time-to-value with onboarding flows that reach the aha moment fast.
- Interactive onboarding checklists that guide users to their first 'aha moment' within the first session
- Behavioural email sequences triggered by feature adoption milestones - or lack thereof
- In-app tooltips and contextual nudges personalised to user role and use case
Retain
Churn prediction and intervention systems that keep accounts healthy and engaged.
- Health scoring models combining login frequency, feature breadth, and support ticket sentiment
- Automated intervention playbooks: CSM alerts at score thresholds, re-engagement campaigns for dormant users
- Cancellation flow optimisation with save offers, pause options, and exit surveys feeding product roadmaps
Retain
Churn prediction and intervention systems that keep accounts healthy and engaged.
- Health scoring models combining login frequency, feature breadth, and support ticket sentiment
- Automated intervention playbooks: CSM alerts at score thresholds, re-engagement campaigns for dormant users
- Cancellation flow optimisation with save offers, pause options, and exit surveys feeding product roadmaps
Expand
Product-qualified upsells and cross-sells driven by usage data and health scores.
- Product-qualified lead (PQL) triggers - e.g. hitting seat limits, exceeding API calls, or using premium-adjacent features
- In-app upgrade prompts timed to moments of peak value realisation, not arbitrary billing cycles
- Expansion revenue dashboards tracking net revenue retention and cohort-level upsell rates
Expand
Product-qualified upsells and cross-sells driven by usage data and health scores.
- Product-qualified lead (PQL) triggers - e.g. hitting seat limits, exceeding API calls, or using premium-adjacent features
- In-app upgrade prompts timed to moments of peak value realisation, not arbitrary billing cycles
- Expansion revenue dashboards tracking net revenue retention and cohort-level upsell rates
The funnel
Outcomes
MRR that compounds
SaaS clients see improvements across activation, conversion, and retention - the three levers that compound recurring revenue.
- Higher trial-to-paid conversion through better activation
- Reduced churn with proactive intervention systems
- Expansion revenue from product-qualified upsells
- Clear unit economics across every acquisition channel
Trial conversion lift
Churn reduction
Expansion revenue growth
Incremental ARR