Pay nothing until revenue grows
Revenue Acceleration Partnership (RAP™)
Turning fragmented marketing and sales into predictable revenue engines.
We take control of your core revenue channels, establish a performance baseline, and get paid on the uplift we generate above it.
Most agencies charge for activity. We charge for outcomes.
Retainers reward effort. RAP™ rewards growth. Traditional agency models often leave businesses paying fixed fees regardless of performance. RAP™ is different - we align our success with yours by taking a share of the incremental revenue we generate.
Traditional agency
- Fixed monthly retainers
- Channel silos
- Unclear attribution
- Activity-based reporting
- Limited accountability
RAP™
- No standard retainer model
- Performance-led growth partnership
- Clear baseline and uplift model
- Commercial accountability
- Built for revenue acceleration
What is RAP™?
RAP™ is a fixed-term Revenue Acceleration Partnership designed for brands that want more than campaign management.
We take ownership of the channels and infrastructure that directly influence revenue growth, establish a realistic baseline using historical performance, and share in the upside when growth exceeds expectations.
Establish the baseline
Using historical revenue performance, seasonality and trend data, we model expected growth.
Take control of the growth system
We optimise the core revenue channels and conversion infrastructure that influence performance.
Share in the upside
If revenue exceeds the agreed baseline, we receive a percentage of the uplift generated.
How RAP™ works
Baseline modelling
- Review 12–36 months of historical performance
- Map current revenue trend and seasonality
- Identify channel contribution
- Model expected growth without intervention
Channel ownership
- Organic search
- Paid search
- GEO / AI search visibility
- Landing pages and conversion journeys
- Tracking and attribution
Revenue uplift measurement
- Measure performance against the agreed baseline
- Isolate uplift above expected growth
- Report on incremental revenue generated
Shared upside
- Click Acquisition receives a percentage of additional revenue
- Fee calculated on uplift above baseline only
- Aligned incentives throughout the engagement
Built around the channels that actually move revenue
RAP™ is designed around channel control. If we do not control the channels driving the outcome, the model breaks.
Included
Optional / case dependent
Not required
A performance model built around revenue uplift
Baseline revenue
£1.2M
Historical trend
Actual revenue
£1.8M
Performance achieved
Revenue uplift
£600K
Above baseline
Click Acquisition fee
% of uplift
Performance-led
RAP™ is not based on total revenue. It is based on the incremental revenue growth achieved above the agreed baseline.
For eCommerce, this references net recognised revenue after refunds, returns and cancellations where appropriate.
For B2B, this references closed revenue from agreed channels and attribution rules.
Why businesses choose RAP™
Aligned incentives
We only succeed when you grow. Our commercial model removes conflicts of interest.
No standard agency retainer
Forget fixed fees for uncertain outcomes. RAP™ ties payment directly to measurable revenue uplift.
Built around measurable outcomes
Every metric is tied to revenue performance, not vanity KPIs.
Faster strategic execution
We own the channels. No bottlenecks, no approval chains, no delays.
Commercial accountability
We report on revenue, not impressions. Accountability runs through every decision.
Designed to leave your team stronger
We build systems, processes and knowledge that outlast the partnership.
Built to create independence, not dependency
RAP™ is designed as a fixed-term partnership, not an endless retainer.
Over the course of the engagement, we do more than accelerate revenue. We build the systems, processes, reporting frameworks and internal understanding needed for long-term success.
Months 1–3
Audit, baseline & quick wins
Months 4–9
Growth acceleration
Months 10–15
Optimisation & scale
Months 15–18
Transition & handover
Months 1–3
Audit, baseline & quick wins
Months 4–9
Growth acceleration
Months 10–15
Optimisation & scale
Months 15–18
Transition & handover
RAP™ is not for everyone
Ideal for
- Established eCommerce brands
- B2B businesses with proven demand
- Businesses with clean or recoverable data
- Teams willing to give channel ownership
- Brands serious about revenue growth
Not ideal for
- Early-stage startups with no baseline
- Businesses unwilling to share data
- Multi-agency channel conflicts
- Brands looking for quick fixes without operational change
- Businesses that want activity without accountability
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Revenue uplift
Frequently asked questions
Ready to accelerate revenue differently?
If you want a partner focused on growth rather than activity, let's talk about whether RAP™ is the right fit.
We only enter Revenue Acceleration Partnerships with a small number of brands at a time.