Automotive - Independent prestige & performance car retail
A digital transformation programme for one of the North of England's leading car garages
An embedded growth partnership covering reputation management, a custom multi-source review dashboard, branded NFC/QR review cards, and an SEO/GEO and content pillar strategy.
- Client
- Redgate Lodge Motor Group
- Engagement
- Embedded growth partner - digital transformation, reputation, SEO/GEO and content
- Duration
- Ongoing
- Platforms
- Google Business ProfileTrustpilotGoogle ReviewsAuto TraderNFC/QRGA4ChatGPTPerplexity
The brief
Building on a strong foundation
Redgate Lodge is one of the North East's most reputable independent dealers — established in 2010, multi-award-winning across Auto Trader and Motor Trader, and known for service-led prestige and performance retail.
With a strong reputation already in market across Google, Trustpilot and Auto Trader, the goal was to unify those review surfaces into a single live view the leadership team could act on.
The sales team wanted a frictionless, on-brand way to invite reviews at vehicle handover — turning a great customer experience into review velocity at the point of peak satisfaction.
And as buyers increasingly start their research inside ChatGPT, Perplexity and Google AI Overviews around specific manufacturers and models, Redgate wanted to be the dealer those engines recommend.
The approach
An embedded growth function across the entire stack
Digital transformation & reputation operating model
Auditing review surface and embedding a single workflow.
- Full audit of review presence, sentiment and response behaviour.
- Single reputation operating model end-to-end.
- Embedded into day-to-day sales process.
Custom review dashboard
Bespoke dashboard pulling reviews via APIs into one live view.
- APIs across Google, Trustpilot, Auto Trader.
- Live sentiment, volume and trend.
- Response SLAs tracked.
- Leadership reporting baked in.
Branded NFC/QR review cards
Frictionless review capture at vehicle handover.
- Sourced and designed in full Redgate Lodge branding.
- Tap or scan straight to review surface.
- Deployed across the sales team.
SEO & GEO tied to review velocity
Visibility across local search and AI engines.
- Technical SEO foundation.
- Local SEO sharpened around dealership catchment.
- Active GEO programme.
- Fresh reviews feed local ranking and LLM citations.
Content pillars around manufacturers & models
Topical authority built around real buyer queries.
- Pillars around popular manufacturers and model lines.
- Buying guides, model comparisons.
- Designed for both Google and AI engines.
Team coaching & enablement
Coaching the team to run independently.
- Hands-on content deployment coaching.
- Review velocity training.
- Operating playbooks for dashboard and reputation.
The outcomes
Faster, deeper, more accountable
Unified
All reviews in a single live dashboard
Frictionless
Branded NFC/QR review cards deployed across sales team
Visible
Growing presence across classic SEO and generative engines
Self-sufficient
In-house team coached to run the engine independently
“Josh and the team at Click Acquisition are always on hand. We are delighted to have found a growth partner that can both deliver exceptional results, and communicate with us in the way that we need.”
Disjointed marketing and sales leave revenue on the table. We connect them.
Book a call and see how a unified revenue system turns activity into pipeline.